Naming and Branding Development
Nearsightedness in children is an epidemic. We were tasked by a silicon valley ophthalmology group to develop a name, logo and brand for a new kind of company focusing on children who wear glasses never needing them again. See the world with us.
Naming and Branding The crescent moon in the eye’s pupil relates to the signature product that is worn at night to help fix nearsightedness.