i am inspired. i am enthusiastic. i am ready to think, learn, achieve. The “I am Mills” campaign was created to be the foundation of the college’s brand messaging. The theme defined the college’s recruiting efforts, setting an inspirational tone for all prospective students.
High School Counselor Poster One of the first pieces a prospective student would see at their high school introducing them to the “i am MILLS” campaign.
Undergraduate Recruitment Materials A variety of materials were developed under the “i am MILLS” umbrella, including a view book, search pieces, direct mail, recruitment posters and a unique bookmark mailer.